I have clients that are the owners/operators of a family restaurant business. Their restaurant isn’t located along a busy street or even near a large town. This establishment doesn’t boast Interstate access or the most modern decor. What this restaurant does have going for it are owners who know what it takes to be sucessful. They have a clear vision of what differentiates The Pines Restaurant from every single other place there is to eat in the world!
The Pines Restaurant has been in business since the 1950’s, and its owners have watched as many other restaurant chains have come and gone. So, why are they still around?
Not only do they serve REAL HOME COOKED FOOD at The Pines, but Mike and Katie Hall truly care about their customers, and are passionate about their business and their service. I am proud of their accomplishments; I am thrilled with their excited progress through each of our marketing endeavors; and I am honored to serve them.
It takes PEOPLE creating a compelling experience to SUSTAIN differentiation and maintain customer loyalty.
-Scott McKain
The Pines Restaurant has loyal customers (some that have been frequenting that same establishment since the early 1950’s!) because Mike and Katie create compelling experiences that sustain differentiation. From the second you walk in — whether you’re new to the restaurant or have been there every Sunday for years — you can expect to be amazed! That’s what it’s all about.
To learn more about the Pines Restaurant, visit their online site — and then, read Mike’s latest entry in The Pines What is Cookin BLOG!
