I prepare an ezine for Scott McKain, and for each publication, our office must come up with a way to ’show’ his readers how they might utilize a concept that he presents. In the ezine that was delivered today, we spoke about the ‘fun factor’ of doing business. If you are a subscriber to the Scott McKain UCEzine you can most definitely skip this BLOG post, but if you’re not — you don’t want to miss it:

The Fun Factor

The Retail Marketing Institute released a study that in essence reported that over 70% of customers said they would tend to go someplace else to make a purchase if it was “more fun” to do business elsewhere. Ask yourself this question: How much FUN is it to do business with us?

We wouldn’t ask you to do something we wouldn’t do ourselves, so the question was first posed on the top floor – and we also asked some of our clients how they would score us in the ‘fun factor’ department. Although we were extremely happy with the feedback we received, we also understand that there’s always something new and different we can implement to create ultimate experiences with those who do business with us.

So meet the McKain Performance Group Team — and then show off YOUR fun factor!

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Want to see what else is packed in the Scott McKain UCEzine? Click to view the March 18, 2008 ezine in PDF format, and then subscribe to the publication by clicking here!